social media game!
Job applicants are searching for a signal. They would like to find clues — or perhaps just a gut instinct — that your organization is where they belong. This feeling of relationship often starts with social and professional networks. Perhaps a video of a team tackling a project or maybe a Facebook Live session beckons using a glimpse of an employee at their desk.
You might call this the introductory stage and it may captivate even passive candidates. After all, the AI that pushes social network algorithms will most likely continue to serve up content that the possible candidate has engaged with before, including business posts or friends’ shares and likes about a particular organization.
Consider adding more information — videos, pictures, blog articles — that reveals your company culture. Bear in mind that social media offers an authentic look into your business so don’t shy away from real stories which may inspire a potential new team member.