Consider for a moment the number of advertisements for various products and services that you see on a daily basis. From billboards to TV commercials and even social networking ads, it is easy to become overwhelmed by the messages you are subjected to and are more likely to tune out than tune in. The same is true for job advertisements. For most recruiters, the traditional practice of posting job board advertisements for open positions has become outdated as they have adopted programmatic job advertisements to target the best candidates for almost any position.
If it comes to funneling high talent into your applicant pool, targeted electronic advertisements are amongst the most effective. However, to truly supercharge your recruiting efforts, you need to embrace programmatic advertising. Programmatic advertising is defined as “The process of automating the decision-making of where ads will display, when and how much you need to bid to target certain audiences, demographics, and blogs. Programmatic marketing is utilized by larger companies who have complex hiring demands, such as a wide variety of project types that require different approaches.”
As the recruitment market evolves, we will be called on to become more competitive and embrace technology at a faster rate. Knowing this, it is important to understand the advantages of automating certain procedures and how to get the most out of your investment.
Programmatic recruitment is another wave of the future.