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As stated by the American Association of Advertising Agencies, an astonishing 96 percent of customers mistrust traditional advertisements. 

That is the reason why so many brands are teaming up with influencers, as folks are much more likely to listen to somebody who seems, speaks and acts like them, over a faceless company.

Therefore, it’s no surprise that over 90% trust user-generated content over conventional advertising! A single brand feeds into this need to get a personal touch and can help to build confidence in a business.

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