Animoto recently talked about which platforms are at the top, and we wanted to relay what they shared.
Video will help you to get noticed, but they will need to be in the best place to drive all the benefits. According to a recent study, YouTube and Facebook Stories are the place to be in 2020.
For the current consumer, YouTube is the #1 platform for discovering new brands and researching new services and products. In the same way, Facebook Stories is seeing growth for a platform customers rely on to learn about products, communicate with brands, and make purchases online.
Together with the ever-changing social networking landscape, it is important for company brands to maintain a pulse on which platforms customers favor, and where entrepreneurs are posting video.
Curious about the numbers? Here are a few highlights:
- 73 percent of marketers uploaded 2 or more marketing videos to YouTube in February (2020).
- Facebook Stories was rated one of the top 3 platforms to watch videos from brands.
- 59 percent of marketers surveyed have run video ads on YouTube in the last 12 months.
- 72 percent of marketers post branded content to Facebook Stories once a week or more.
Facebook Stories and YouTube are quickly growing in popularity – and entrepreneurs are doubling down on both.
For RedDot’s clients and potential clients we are able to look at all the platforms and see which ones would work best for them. If this is something of interest, does Monday or Tuesday work best for a call? 1-949-541-9499