Before diving into just how programmatic advertising can impact recruiting, it’s important to understand what it is and where it came from. Programmatic advertising helps automate the decision-making process of media buying by targeting particular audiences and demographics. Programmatic advertisements are placed using artificial intelligence (AI) and real time bidding (RTB) for internet display, social media advertisements, mobile and video campaigns, and is expanding to conventional TV advertising marketplaces. Slimming down advertising business jargon, what the above mentioned clarifies is that programmatic advertising places advertisements online in front of the right audience, utilizing patterns in customer behavior, cookies, and monitoring pixels. Chances are any advertisement you see on a consumer website like Amazon, Kayak, or other significant sites are put there, using programmatic advertising.