Recruitment Terms Defined

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1. Al·go·rithm

noun: algorithm

A process or set of rules to be followed in calculations or other problem-solving operations. Algorithms put predictive analytics to work; applying the insights from the data and putting it into action. HR speak – An intelligent time-saver! $

2. Ar·ti·fi·cial In·tel·li·gence (A.I.)

noun: artificial intelligence

The intelligence demonstrated by machines. It controls machine learning and algorithms. Abbreviation: AI, A.I. HR speak – they don’t eat or sleep – working 24/7 is their J O B/life.

3. Big Da·ta

noun: big data

Data sets that are so large and complex that traditional data processing software is not adequate to deal with them. HR speak – Big data is the best data

4. Cost-per-ac·tion (CPA) and Cost-per-click (CPC)

noun: cost-per-action and cost-per-click

A method of advertising billing based on the number of times a visitor clicks on an advertisement (CPC) or based on completing a specific task in a session (CPA) starting with a click on an advertisement. HR speak – the latest and greatest in job posting pricing.

5. Ma·chine Learn·ing

noun: machine learning

The ability for a computer to learn without being programmed, build trends in data, and add to algorithms. HR speak – a company’s hardest working employee

6. Per·for·mance-Based Re·cruit·ment Ad·ver·tis·ing

noun: performance-based recruitment advertising

A data-driven recruitment advertising strategy that uses pay-for-performance advertising technologies such as programmatic job ad campaigns, SEO, SEM, and real-time performance monitoring to increase ad performance and R.O.I. from the recruitment spend. HR speak – company’s know what they are pay for!

7. Pre·dic·tive An·a·lyt·ics

noun: predictive analytics

The use of machine learning techniques and large historical data to analyze current trends to make predictions about the future. HR speak – a recruiting crystal ball!

8. Pro·gram·mat·ic Ad·ver·tis·ing

noun: programmatic advertising

The process of automating the decision-making of where ads will display, when, and how much you need to bid to target specific audiences, demographics, and sites. The same process can be applied to job postings. HR speak – an efficient time-saver.

9. Dy·na·mic Bud·get Al·lo·ca·tion

noun: dynamic budget allocation

An auction-based approach used to buy or sell impression-level ad inventory based on real-time competitive bids for the impression. HR speak – money saver!

10. Job Ad Tar·get·ing

noun: job ad targeting

An automated job classification technology that combines a comprehensive taxonomy of job types, skills, and synonyms with sophisticated natural language processing (NLP) algorithms that parse job descriptions, interpret the context and accurately classify job ads to predict performance and create targeted campaigns. HR speak – job ad targeting making it simpler.

11. Tax·on·o·my

noun: taxonomy

A scheme of classification of related terms. Pertaining to data-driven recruitment, it is a classification and categorization of job titles, skills, synonyms and common search terms for the job and used as the basis for job matching and classification. HR speak – job description decorder.


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