Every company has different goals that it needs to achieve, and other reasons for wanting to achieve them. But one thing all companies have in common is that success is driven by the people they hire. In the race to find capable staff, all of us need to consider what job hunters want, what kind of messaging they’re most receptive to, and also exactly what people value most in a new professional opportunity.
While these candidate attraction factors can fluctuate depending on industry, our research on recruitment can provide you with useful insights on how best to attract and recruit fantastic candidates — no matter the industry.
For instance, we have found that ads with brief job titles tend to bring in more views. Concise and simple job titles increase the number of applicants clicks.
Ads with less than 70 characters outperformed longer advertisements by roughly 3%. While that might not seem significant, every percentage point can make an enormous difference, especially if you’re hiring at volume.
Length can also be important in regards to job descriptions. Not-too-brief but not-too-wordy is the way to go. Role descriptions with 1,000 to 1,400 characters garner almost 15% more applications per view.
Data also demonstrates that job listings get more views and applications when submitted on Sundays, Mondays, and Tuesdays. Complete conjecture here, but I believe the spike on Sundays is due to people dreading going into work on Monday, and the spike on Monday and Tuesday is when people are not looking forward to the rest of the week. By the time Thursday and Friday roll around, they are ready for the weekend.